Marimekko and Converse unite once again as the vivid colours and graphic prints of the Finnish design company come to life in the Spring/Summer 2013 Converse ♥ Marimekko collection.
Showcasing colourful Marimekko prints by Maija Isola and Maija Louekari, the collection will be available in Chuck Taylor All Star and a brand-new silhouette, Chuck Taylor All Star Platform.
A special treat for sneaker fanatics, the new Chuck Taylor All Star Platform will be dressed in Marimekko’s delicious Mansikka print, designed by Maija Isola in 1967. The print, depicting fresh strawberries in a bowl of cream, will be seen on the classic Chuck Taylor All Star style as well. In addition, Chuck Taylor All Star will wear two more prints: Unikko, one of the most iconic Marimekko patterns, designed by Maija Isola in 1964, and Räsymatto, inspired by colourful rag rugs and designed by Maija Louekari in 2009.
The new Converse ♥ Marimekko collection will be available starting from March 2013 at selected Marimekko stores, premium retail outlets and online at www.marimekko.com and www.converse.com
About Marimekko
Marimekko is a Finnish textile and clothing design company renowned for its original prints and colors. The company designs and manufactures high-quality interior decoration items ranging from furnishing fabrics to tableware as well as clothing, bags and other accessories. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in approximately 40 countries. In 2012, brand sales of Marimekko products worldwide amounted to approximately EUR 187 million and the company’s net sales were EUR 88 million. The number of Marimekko stores totaled 108 at the year end. The key markets are North America, Northern Europe and the Asia-Pacific region. The Group employs around 500 people. The company’s share is quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 77 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.
